MoonPay
Principal Designer → Head of Product Design
Leading design across ramps, mobile app, developer platform, partner experience and design systems.
I build products and the teams behind them. From conversational AI to fintech to design systems at scale. I like the part where a new technology doesn't have a design playbook yet.
Re-imagining what good looks like for crypto.
What I got up to at Apple working on Siri and AI/ML.
Conversational AI tools before LLMs existed.
Principal Designer → Head of Product Design
Leading design across ramps, mobile app, developer platform, partner experience and design systems.
Founding Designer
First employee. Helped build the product from zero to one - brand, product, front-end, developer experience (so many hats). Acquired by MoonPay.
Designer → Design Manager
Built and shipped authoring tools and multimodal, multi-device design systems for Siri. Joined via init.ai.
Co-Founder & Head of Product Design
Conversational intelligence platform. Designed NLP training tools (and a custom markup language) for generating multi-turn conversation data. The team joined Apple in 2017.
Senior Product Designer
Redesigned merchant onboarding, new developer integrations, payment experiences, and developer docs for Braintree's payment platform.
Education + Design + Art Direction
Finished my degree in Photography but started design work at a small agency, then moved to digital art direction at Energy BBDO, after that begun my journey into product design at a consumer photography startup called Picturelife.
When I'm stuck, I go back to basics.
Unclear problem? Talk to users. Not sure what to measure? Go look at the data. It's not glamorous, but it beats every framework I've tried.
Play is part of the job.
A friend gave me this advice when I was too in my head: "get weird." I didn't know I'd still be carrying it a decade later. At its core: don't be afraid to get out of our process. Do the creative, weird, asymmetric thing. In practice, making room for play - for me and for my team - unlocks more than any process ever has.
Useful or beautiful is a false choice.
Design that doesn't move the business isn't doing its job - but "it works" too often means "we'll make it look and feel good later." I don't believe in this compromise.
Harness inspiration and turn it directly into a thing.
I stole this from an old Boing Boing essay and it's been my mantra since. Don't let talk get between you and the making (or get too deep in your own head). Get it to 80%, ship it, learn.
A workout journal you talk to in plain English.
Uses Apple's foundation LLM to parse workouts in plain text and extract data. Fully local, on device processing to keep things private.
Traceability platform.
Bulk spreadsheet operations, chain-of-custody tracking, contact management for jewelers and gemstone dealers.
UI primitives with sound.
Plays with the idea of bringing sound design as a primary layer for design systems.
Let's grab a coffee or something and chat about .
Head of Product Design @ MoonPay