Ibuildproductsandtheteamsbehindthem.FromconversationalAItofintechtodesignsystemsatscale-Ilikethepartwhereanewtechnologydoesn'thaveadesignplaybookyet.
Principal Designer → Senior Director, Head of Design
Leading design across ramps, mobile app, developer platform, and design systems. Figuring out what design actually looks like with LLMs in the loop. Trying to collapse the gap between design and engineering.
Founding Designer
First employee. Helped build the product from zero to one - brand, product, developer experience, so many hats. Acquired by MoonPay.
Designer → Design Manager
Shipped authoring tools and multimodal, multi-device design systems for Siri. Joined via init.ai.
Co-Founder & Head of Design
Co-founded a conversational intelligence platform. Designed NLP training tools (and a custom markup language) for generating multi-turn conversation data. The team joined Apple in 2017.
Senior Product Designer
Redesigned merchant onboarding, new developer integrations, payment experiences, and developer docs for Braintree's payment platform.
Design + Art Direction
Started at a small agency, then moved to digital art direction at Energy BBDO, after that begun my journey into product design at a consumer photography startup called Picturelife.
Re-thinking what good looks like for crypto.
What I got up to at Apple working on Siri and AI/ML.
Conversational AI tools before LLMs existed.
I prototype in code, not just Figma.
Sometimes those prototypes ship. Sometimes they just help the team feel the idea before we commit to building it. Both are valuable.
I think in systems - not just the UI, but the organizational and technical ones around it.
The best design decisions hold up across teams, platforms, and time. That means being in the room with engineering and product early, not handing things off later.
I care whether the thing worked, not whether it looked good in a review.
Acquisition, retention, revenue - those are the metrics. Design that doesn't move the business isn't doing its job.
Ship the 80% version. Learn from real users. Iterate.
A design review will never teach you what a week in production will.
A workout journal you talk to in plain English.
Write what you did in plain English - Apple Intelligence parses it into structured data on-device. Coaching, analytics, the works.
SwiftUI · Apple Intelligence · SwiftDataSupply-chain traceability for gemstones and jewelry.
Bulk spreadsheet operations, chain-of-custody tracking, contact management.
NestJS · React · Supabase · PrismaA small set of UI primitives with sound design baked in.
Button, Input, Toggle, List, Dropdown, Modal — every component takes sound files as a prop, alongside icons and labels. Audio as a first-class composition layer, not a global afterthought.
React · TypeScript · Radix · HTMLAudioAlways happy to talk - especially about design at the LLM/agent layer, design-engineering handoffs, or anything you're building that doesn't have a playbook yet.
Senior Director, Head of Design @ MoonPay